XiJiu is a leading Chinese baijiu producer, specialising in premium sauce-aroma liquor with a strong heritage in traditional brewing techniques and brand development. As part of the broader Chinese premium spirits sector, the company has established a solid market presence and brand recognition across domestic and international markets.

Through the facilitation of NZNIA, XiJiu is being introduced into the New Zealand market by identifying and structuring a viable local market entry pathway. NZNIA plays a key role in connecting opportunity with execution by aligning international brands with local investors, commercial partners and regulatory frameworks, enabling the effective localisation of cross-border commercial opportunities into tangible, operational businesses.